All News Cases Press

title

preamble

Developing effective and efficient event processes for yearly global launches

The event team at Ikea creates a number of global events during the year. One of the most famous attracts journalists from all over the world to Älmhult.

The Swedish Advertising Org choose having Kapero in their Effect commitee

Investments in marketing gives even less effect. Not only in Sweden, but over large parts of the world. The downward trend has been going on for over ten years. It is also seen that confidence in advertising and marketing among consumers decreases.

EFFDay:
Do you have the right balance between brand and tactical?

In the first edition of EffDay in Sweden, Kaj Johansson and Peter Lundberg from Kapero were Key-note speakers and held an appreciated live Webinar about e-commerce and marketing in Corona times.

Share of Search:
An interesting metric if you use it right

Share of Search if often presented as the saviour of marketing metrics. Especially by small brands now getting access to free market research. And it is truly a fantastic measurement that most brands should use. But are there no downsides, ifs, buts or caveats?

Binet & Field:
How to get more effect from your marketing investments

How you get more effect from your marketing investments: Four points of advice extracted from Peter Field and Les Binet’s report ”Marketing effectiveness in the digital era”:

Digital content structure - from global and local to 100,000s of Brand partners

Oriflame’s products are sold by hundreds of thousands of so called Brand partners all over the world that work within their own local and private spheres.

Integration of a global marketing- and communication organisation

Hundreds of local market offices and thousands of resellers and service workshops all over the world sell Scania trucks and communicate to end customers. This puts a demanding task on Scania’s global communication department.

Corona-outlook:
”Grandma is now shopping on-line” – but what's next?

What will happen to consumer behaviour after the Corona pandemic? Have we fast-forwarded development three years ahead or will we fall back to “normal levels” again?

Increasing efficiency and quality for one of Europes largest media businesses

With TV, radio and some of the world’s largest magazines and editorial sites in its portfolio, Bauer Media Group is a leading player in several of Europe’s largest markets.