What will happen to consumer behaviour after the Corona pandemic? Have we fast-forwarded development three years ahead or will we fall back to “normal levels” again?
How you get more effect from your marketing investments: Four points of advice extracted from Peter Field and Les Binet’s report ”Marketing effectiveness in the digital era”:
Share of Search if often presented as the saviour of marketing metrics. Especially by small brands now getting access to free market research. And it is truly a fantastic measurement that most brands should use. But are there no downsides, ifs, buts or caveats?
preamble
The event team at Ikea creates a number of global events during the year. One of the most famous attracts journalists from all over the world to Älmhult.
Investments in marketing gives even less effect. Not only in Sweden, but over large parts of the world. The downward trend has been going on for over ten years. It is also seen that confidence in advertising and marketing among consumers decreases.
In the first edition of EffDay in Sweden, Kaj Johansson and Peter Lundberg from Kapero were Key-note speakers and held an appreciated live Webinar about e-commerce and marketing in Corona times.
Oriflame’s products are sold by hundreds of thousands of so called Brand partners all over the world that work within their own local and private spheres.
Hundreds of local market offices and thousands of resellers and service workshops all over the world sell Scania trucks and communicate to end customers. This puts a demanding task on Scania’s global communication department.
With TV, radio and some of the world’s largest magazines and editorial sites in its portfolio, Bauer Media Group is a leading player in several of Europe’s largest markets.